Same-Store Sales or Comps

Compares the sales/revenues of retail stores (retail chain’s established outlets) that have been open for at least one year.

  • Same-store sales allow investors to determine what portion of new sales has come from sales growth and what portion can be attributed to the opening of new stores.
  • An increase in same-store sales may indicate that existing customers are coming back more frequently.
  • The key is that the firm is seeing an increase in revenue without resorting to opening new stores.

 

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